Storytellers and their discursive strategies in a post-acquisition process
0923-4748 / 1879-1719
Wood Jr., Thomaz /D-2572-2012
Wood Junior, Thomaz
Purpose - The aim is to discuss how storytelling can be used in different ways to enlighten change processes occurring within and after a takeover situation. Design/methodology/approach - Case study reseach based on in-depth interviews critically examined as forms of narratives. Findings - Storytelling gives the organisation the possibility to change its goals. Research limitations/implications - Through storytelling analysis contradictions and limitations are provoked within the takeover process. Practical implications - Storytelling is always about various stories, which one needs to read into practice. Originality/value - The paper illustrates the value of aquisitions as seen through the eyes of the key players.