Determinantes de la elección turística en Risaralda
Romero Villanueva, Adriana
Salazar Gutiérrrez, Yohana
The determinant of this work is the determinants of tourist choice in Risaralda from the analysis of Discrete Choice Theory tourism. To this end we selected as targets Matecaña Zoo, Galicia Comfamiliar Recreational Park, San Vicente Thermal Springs and Santa Rosa. The results obtained from estimating a multinomial logit model Cultural UP as factors influencing the choice of these destinations, the repetition of fate, age, employment status, marital status, traveling with your family or friends, size of the group you are traveling, income and motivation to enjoy the scenery and amusements offered by each destination.