Fortalecimiento de la imagen corporativa de la alianza para la prevención y el tratamiento del cáncer en el niño Sanar Pereira

Abstract

This document is a detailed report of the processes executed in the Alliance for the Prevention and the Treatment of the children with cancer Sanar - Pereira to achieve a strengthening of the corporate image. These processes were carried out thanks to a diagnosis that initially was realized, later the strategies decided to achieve the raised aim.