Artículos de revistas
Revista organizacional de uma agroindústria sucroalcooleira: Uma análise de conteúdo da temática ambiental
Fecha
2017-07-01Registro en:
Revista em Agronegocio e Meio Ambiente, v. 10, n. 3, p. 891-914, 2017.
2176-9168
1981-9951
10.17765/2176-9168.2017v10n3p891-914
2-s2.0-85028935588
9283539953757012
0000-0002-9957-7437
Autor
Universidade Estadual Paulista (Unesp)
Universidade Federal do Paraná (UFPR)
Institución
Resumen
An organization newspaper is being employed by several companies, especially by sugar-alcohol agroindustry plants, to communicate its activities to the public. Owing to the relevance that a newspaper exerts within entrepreneurship, current study analyzes the environmental theme provided by an organizational newspaper distributed by A sugar-alcohol agroindustry plant in the hinterland of the state of São Paulo, Brazil. Content analysis of seven editions of the newspaper was undertaken. Results showed that the newspaper's approach on the environmental theme may provide the public with knowledge on environmental activities and their importance for agroindustry; strategic guidelines; involvement of the public as a multiplying agent of environmental practice and the spreading of a discourse on environmental responsibility of the agroindustry for the external public.