Artículos de revistas
Perfil das pme’s calçadistas da região do cariri cearense: Uma contribuição ao desenvolvimento regional
Fecha
2015-06-26Registro en:
Revista Brasileira de Gestao e Desenvolvimento Regional, v. 11, n. 2, p. 246-262, 2015.
1809-239X
2-s2.0-85040649003
Autor
Universidade Estadual Paulista (Unesp)
Petrobras - Petróleo Brasileiro S.A
Universidade Regional do Cariri - URCA
Universidade Federal da Paraíba (UFPB)
Institución
Resumen
There is an important footwear cluster in Ceará Cariri which has shown higher than the national average in the industry growth region. The cluster is composed mostly of Small and Medium Enterprises (SMEs). Difficulties are common to any small and big company qualification of manpower and trainability. This article aims to understand the process of management of SMEs in the footwear cluster of Ceará Cariri and help to identify problems and opportunities for growth that can guide public policies to strengthen it, and the definition of strategies for improving competitiveness and regional development. To diagnose the Learning to Grow method, which focuses on technology, innovation and identification of growth opportunities (NORTH; SILVA; CALLE, 2013) was used. Interviews with owners and directors of nine (9) companies of that cluster, contributing to the process of managing these companies were made.