Sustentabilidad y desarrollo social: Una mirada desde la óptica del comportamiento de compras verdes del consumidor

Abstract

The aim of this research was to analyze and sustainability and social development, intended to determine the correlation between constructs: Ecological Affection (AE), Ecological Concern (PE) and Ecological Knowledge (EC); and buying behavior of green cosmetics (CCCE). In the processing of data on 500 validated questionnaires using Cronbach Alpha coefficient and multivariate technique of exploratory factor analysis it was contemplated. The results show that the PE 1 variable was presented most strongly correlated with the variable (r = 0.540), followed by the variable EC1 (r = 0.301) and AE (r = 0.276) variable, showing that the relationship between CCCE and EC is shown still very fragile.