URBAN COUNTRIFIED YOUNG MAN: ANALYSIS OF THE COMUNICACATION RURAL DIGITAL WORLD

Abstract

Although living in the city and having access to new technologies that connect with the globalized world, a large part of today's youth takes a countrified way of life. The objective of this study was to analyze the communication of urban countrified young men through Facebook social network communities. It was used for thisnetnography methodology, which allows virtual observation of behavior and the individual communication. Conclude that the current rural culture spreads a language in which, the receiver sharing the community's messages, becomes emitter of this culture, thus strengthening their habits and trends.