Tesis
Medición del valor percibido de los servicios de comercio electrónico por parte de los estudiantes y docentes universitarios
Fecha
2009Registro en:
658.72 M385
Autor
Martínez Gómez, Stella Sofía
Institución
Resumen
This research aims to identify those elements of e-commerce service that generate value to Eafit university students and teachers, users and nonusers of e-commerce services; qualitative research techniques were applied such as bibliographic background check and interviews that helped to identify the service attributes that might become important for the population, subsequently it was developed a quantitative stage that allowed measurement of dimensions and attributes identified and to determine the most value ones when purchases online are been done.