Estudio de mercado sobre los zapatos tipo « pisahuevos »
TA 0031 2011
Hidalgo Montenegro, Maria Catalina
Forero Suarez, Heidi Paola
Gonzalez Gonzalez, Paola Andrea
It is important to determ the trend of consumption, mainly of teenagers. is necessary to understand and analyze the factors which are influencing consumer behavior such as problem solving to the satisfaction of needs.It is relevant to know the problem solving process, the influences that determine these behaviors and levels of existing responses to the degree of involment in the purchase. For the companies its of great value, to learn about aspects that lead human beings to choose or dismis products, services, brands, outlets or other item, sot hey can be prepared and anticipate themself to the market an take advantage of social trends.