Pautips línea de productos

Abstract

Pautips is a project that was born in 2012it was created to share the best tricks of beauty, makeup and lifestyle through videos uploaded to Youtube. Paula Galindo, it`s creator has always been a lover of art and the beauty industry; During her career in international business administration at the Universidad del Rosario she found how to combine her profession and passion by the entrepreneurial project: Pautips Product line. Today Paula has more than 4 million followers on YouTube and another 5 million on different platforms, being one of the most influential women in the Internet community and a reference in the beauty and cosmetics industry. Pautips product line seeks to satisfy the needs of its followers, girls and women between 14 and 25 years, which constantly express that in Latin America and especially in Colombia they do not get innovative makeup products and good quality at affordable prices, which makes it difficult for them to have good makeup routines or to recreate the looks that Paula shows in her videos. The project at its first phase will be launched only in Colombia, but in a long term will reach other markets such as Mexico, Ecuador, Peru and the United States where Paula also has a large audience.