bachelorThesis
Análisis del sector turismo en Cartagena como elemento de internacionalización de la ciudad
Fecha
2012Autor
Mendoza Alvear, Gloria Patricia
Institución
Resumen
This study aimed to provide answers to the following question: what are the most successful strategies to be established to improve the problems of the tourism sector in Cartagena and more competitive in the international market? This raised the following objective: to analyze the tourism sector of Cartagena, making a diagnosis through the swot matrix to establish successful strategies to the problems encountered, in order to improve the tourism product and make it more competitive in the international market. To achieve this, follow these steps: - characterized the tourism sector of the city of Cartagena, identifying the critical points of the hotel market through fieldwork (inquiring in hotel, tourism and district mayor) - the disagreements were evident tourists, using a customer satisfaction survey that was used to determine the most successful strategies to the problems encountered - one diagnosis was made through the swot matrix to determine the real causes of the problems in this sector, to guide the development of improvement strategies - finally developed the strategies to the problems encountered, to improve the sector to compete in the international market.