bachelorThesis
Plan Exportador Laboratorios ESKO
Autor
Camacho Arias, Diana María
Institución
Resumen
The exporting plan represented for Laboratorios ESKO an opportunity to get
training and professional guide to reach International markets properly, having
support of experts on each functional area of the company. The document was developed on five stages, according to the methodology and the working plan provided for CIDEM, all of them looking for promoting the company s ability to export sustainably. A preliminary stage on the exporting plan was the company s portfolio analysis, and the identification of the most competitive product but also the most appropriate one for the initial exporting process. This selected product was aim to be the main
focus in each stage of the exporting plan. For this company, the selected product
was the face cleansing kit.