Perfil de mercado de la Unión Europea y los países de la EFTA
The present project intents to assess the market profile of the European Union and EFTA countries to identify trade opportunities for Colombia, more specifically in the following countries: Switzerland, Norway, Liechtenstein, Iceland, Czech Republic, Romania and Sweden. Throughout the research we did a clear analysis of the market profiles of each of the seven countries surveyed, we searched for the 25 most exported products from Colombia to Switzerland, Norway, Liechtenstein, Iceland, Czech Republic, Romania and Sweden, and their respective tariff codes. Additionally, detailed information about the trade balances of each of the countries, trends in Colombian exports in the past years, and possible market opportunities taking into account the needs of detailed imports of each European country evaluated. Progressively the research was then focused on the exact provenance of the 25 most representative exported products made by each Colombian department to each of the countries evaluated. Subsequently, it was then evaluated the possible opportunities by department and market profile for increasing the exportations to Switzerland, Norway, Liechtenstein, Iceland, Czech Republic, Romania and Sweden were evaluated. Finally we identified the top 10 most exported products from Colombia to each of the countries analyzed, in order to make new improvements and empower the exportation of these products to the European countries evaluated. Additionally during the investigation, specific recommendations are made and final document conclusions that are key for future exports from Colombia to the EFTA countries, Czech Republic, Romania and Sweden.