Estrategias de marketing electoral implementadas por el MIRA que han contribuido a su permanencia como opción política en Colombia(2000-2010)

Abstract

This case study is required reading for anyone who wants to approach the phenomenon MIRA, born in Colombia (Latin America) and patented in the UN to be a document mundial.Es ideology pioneered the methodical and rigorous classification of the marketing strategies employed by the MIRA election as it is the first time made ​​available to the general public.