bachelorThesis
Análisis de las tendencias del sector de artes gráficas colombiano para el diseño de un plan estratégico de la empresa Editorial Edeco Ltda.
Fecha
2014Autor
Bernal Castellanos, Andrea
Institución
Resumen
The text presents the analysis of the graphic arts industry, an industry that continues to grow and brings new trends and challenges for companies, such as the digitization of content, print on demand, environmental awareness, among others. Additionally the different opportunities and threats in the industry like competition as a variable that directly affects profitability; due to existing price war and Commoditization of products and services.
On the other hand, the text expose tools like SWOT, Ansoff matrix, benchmarking and primarily structural analysis of strategic sectors for building a broad perception of what is happening in the sector, so that the company can rethink their business model and build value.
Strategies to develop proposals were made, in order to visualize new business models that will ensure the long term survival of the business, from the viewpoint of adapting to new trends; likewise seeks to explore the possibility of entering the world of contents digitization and the creation of new products that meet the same segments of existing customers in a different way.