Modelo de negocios de la organización Múcura
Rojas Giraldo, Alejandra
Merlano García, Diana Marcela
Rubiano Rodríguez, Daniel Armando
Múcura is a business idea that ultimately aims to be an organization that channels resources of corporate social responsibility for funding creative projects . This project is focused on the diagnosis stage and structuring the business model of the organization; part of a scenario of opportunity identified, but requires a solid diagnosis that will input for the definition of its business lines.