Coco Chanel. El éxito y la perdurabilidad de su marca, en relación con el liderazgo
Buitrago Hernández, Carolina
The aim of this paper is to determine whether Coco Chanel can be considered a leader or not, and if so, which where the characteristics that her leadership adopted. Coco Chanel was not only a successful designer who traced an era, when it was difficult for a women to stand out, she was also a great manager who positioned a style and a brand globally; this is especially important when the majority of the entrepreneurs were men. To accomplish this goal, we will observe different moments and situations of her life in which she could have learned or collect experiences that led her to develop as a person, trace an era with revolutionary tendencies and positioning her brand, which has remained over the time. To define the characteristics of Gabrielle Chanel we will observe decisions and acts that she had as an individual and in her company, taking into account the environment in which she developed, academic documents, documentaries, biographies, official webpages and videos that allow the analysis of the language and actions she used to make and take decisions in her personal life and with her brand. Along this research we can reflect about the abilities that result essential in a leader and if they can be used in the dynamic environment we face nowadays.