bachelorThesis
El manejo del comportamiento del consumidor como variable clave para la perdurabilidad de mypimes del sector confección de Bogotá
Fecha
2013Autor
Modesto Aguirre, María Paula
Chaparro Leguizamón, Diana
Institución
Resumen
Through the documentation done on Garments Sector research and outreach through its micro, small and medium enterprises (MYPIMES), has been to study about their role in the Colombian economy, analyzing the business reality of what has been the sector in recent years and how these companies have implemented strategies related to consumer behavior? Or how randomly played to endure in the market?