bachelorThesis
Plan exportador PAYUPA : internacionalización de una PYME
Autor
Aguirre Grande, Rodrigo
Varon Buitrago, Laura
Institución
Resumen
To the extent that the market has become global, Colombian companies should direct their strategies to capture new niches and untapped segments, develop an export plan technically allows organizations interested in this case PAYUPA minimize risks while enabling it know in advance the conditions of the target markets. Colombian companies are aware of the importance of the internationalization process but are not sure how to do it for lack of information. It is for this reason that in recent years have created spaces where SMEs are supported. With the development of this work of grade we intend to demonstrate that the export plan is an essential tool to leverage market clearly identified. With our proposal, we show knowledge export behavior of firms and the specific variables when exporting, so therefore we will focus our efforts on identifying the needs to meet international markets by small and medium industries.