bachelorThesis
Plan de Negocios - Entorno de Alegría
Fecha
2015Autor
Mora Novoa, Jessica Viviana
Rojas Camacho, Paula Andrea
Institución
Resumen
Older adults have a right to a safe emotional life and economically generate tranquility in them. For this, we present a striking proposal for the care of the population with a focus on adventure in their lives through the business model Entorno de Alegría as a center of social assistance to benefit the health and emotional state of them. We want older adults to be kids again, to feel the innocence, joy and fun in every activity carried out and that above all things radiate happiness in each of their shares.
Entorno de Alegría was created to provide solutions to conditions that are generated by old age by a shocking proposal design, environment, space, philosophy and portfolio; through a recreation center, entertainment and fun for people of the third age through specially designed to promote their welfare and decent living conditions that allow them to fully enjoy the new era begin living activities. Physical activities, entertainment, beauty among others, where the greatest benefit will be the dynamism and the company that provided by the recreation will be developed.