Green marketing, tendencias y su aplicación en proyectos
Calderón Sánchez, María del Mar
Pestana Pestana, Yina María
From this point on, society is still at time to act regarding the climate change. Is essential to enhance the consciousness about every decision we make in our daily lives, because this impacts the environment even though we consider them as small. The planet earth is the home of all living beings, and, therefore, we must contribute to their benefit and vice versa (Dawson, 2017). In this fourth Industrial Revolution is essential to managed climate justice ensemble the society's development both rural and urban (Borrás, 2013). In connection with the point previously mentioned and in the pursuit of contribute to a positive change in our environment, it has arisen the need to offer products and services that help to improve environmental conditions considering the increasing demand of these (Lewandowska, 2017). By the same token, different sustainable projects have emerged (Rincón González, 2017). Ensemble to this, the green marketing was created to support this market mainstream. In this work it shall explain what is green marketing, its tendencies and its application to the sustainable buildings´projects (green buildings)
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