Rolling baby plan de medios digital
Suárez Pulido, Lina María
Valderrama Neira, Juan
Guarín Herrera, Natalia
Nowadays digital strategies for companies have a great relevance for the optimum development of commercial activity. For a company that is more rooted in traditional media and where digital media is not running in the best way, it is necessary to plan and act through a thorough study of the different alternatives to generate a better approach to the final consumer. Taking into account the above, for a company that sells bicycle accessories in the city of Bogota and today does not have a defined digital strategy, it is recommended to make an investment of 50 million pesos for the purpose of positioning a new product and innovative in the market. A product that is commercialized digitally and that also generates a high interaction in virtual domains of the communication. Also it is recommended the use of massive tools such as Facebook, YouTube, Instagram, Google, Mediamath and Spotify where the segmentation of the market can be realized in a more effective way and also where it assures a greater reach.