bachelorThesis
Plan exportador de la empresa Quesos El Nevado Ltda.
Autor
Vargas Merchán, Yuliana
Calvo Sierra, Paula
Institución
Resumen
Given the weather of uncertainty and constant changes in economic environment, it is imminent the need for new alternatives that will enable the company to diversify its market and gain a better position. According to this, this research was conducted with the purpose of analyzing the organizational structure of the company, generating a diagnosis of the situation related with the corporate management and financial structure, after that the threats and opportunities for the Company El Nevado Ltda were identified, in order to export ripened cheeses, and also design a plan that allows to reach new markets. It is an evaluative research, which seeks to make a strategic analysis to establish the country with more chance between the countries that offer a bigger opportunity to export this kind of products giving the necessary tools in order to enter in Chile’s market, in an efficient manner including the key aspects in order to succeed in this country. Besides, this project is looking for that the Colombian businessman enter in foreign markets obtaining as a result economic stability and growth.