Proyecto de mejoramiento para la estacion de servicio "La Americana S.A.S"
Ortega Cepeda, Miguel Santiago
Ramírez Hernández, Javier
The service station “La Americana S.A.S” has been one of the first stations located in Bucaramanga, dedicated to commercialization and distribution of gasoline, spare parts and different accessories for the cars, for this reason since her foundation and until today this company has been providing an outstanding service and always fulfilling with the market demand in proportion with their consume. In the same way, this experience in this sector has been that over the years, some private and government organizations more, wanted to make organizational agreements and negotiations with the service station, clearly this type of strategic alliances and negotiations have great importance because they give the respective recognition for the Americana and this organization regularly receives profits and fixed money as a result of the aforementioned agreements, it should be noted that most sales made by this gas station are product of all the purchases made by government and private vehicles with agreement; it is important to mention that all of these sales are made by credit mode and therefore the payment of the service is realized one or two months after offer the service. Likewise, it has been possible to observe that the consumption by particular cars with the passage of time has decreased dramatically due to various internal and external factors (geographic, competitive and processes) and being a reason for the total sales and higher earnings are not the expected, to continue with this way, in the future the company could incur in serious problems involving their participation in this market. The higher dependence on credit sales (public and private) and the continued decline of cash sales (individuals) is causing that the Americana from some time ago has low financial and low inventory turnover and the considered decrease of her profits, for this reason we believe that the implementation of a marketing model and the creation of a system that count and monitor all the inventories will help La Americana with her problems and overcome this little crisis, all of those actions in benefit of be an enduring company for the next years.