masterThesis
De la estrategia competitiva al pensamiento estratégico adaptativo
Autor
Carantón Diaz, Johanna
Arenas Amaya, Omar
Institución
Resumen
This investigation begins with an explanation about creation, management and development of the strategic processes, followed by a presentation of the contemporary version of the Competitive Strategy. It proposes an evolution rather than a revolution, from strategic thinking to an inclusion of the World´s complex reality, which considers the System timeline concept. The energy interchange between the global and local components and the continuous changing rules requires overcoming the Director´s cognitive limitations, in order to have a worldview of the ecosystem and to accept the chaos and prevent disasters.