article
Incentivos, motivaciones y beneficios de la incorporación de la gestión ambiental en las empresas
Incentives, Motivations and Benefits of Including Environmental Management in Companies;
Incentivos, motivações e benefícios da incorporação da gestão ambiental nas empresas
Autor
Cuevas Zúñiga, Ingrid
Rocha Lona, Luis
Soto Flores, María del Rocío
Institución
Resumen
The majority of companies are unaware of the incentives, motivations and benefits of including environmental management as a tool with which to regulate their sustainability actions. To carry out this research, which endeavors to satisfy this need, ten companies which participate in the National Environmental Audit Program in Mexico (NEAP) completed a questionnaire. It was found that the incentives they have to include this type of management are green corporatism, stakeholders, the consumer and the green market. The motivations, for their part, are the entrepreneurial profile, the resources and capabilities, the business strategy, and the management of sustainability actions. Finally, the benefits are economic, social, environmental and competitive.