bachelorThesis
Plan de mejoramiento a la Supply Chain de BCD TRAVEL Colombia
Fecha
2016Autor
Martinez Ramirez, Alejandra
Mongui Jaramillo, Valeria
Institución
Resumen
By the approach made into the corporate area of BCD TRAVEL COLOMBIA, and considering the significant growth in the Tourism Sector and more specifically in Business and Corporative Travel motive of traveling in the country, arises the need of this work. By the internal analysis of the organization and the environment, it became clear that the company is lacking in processes and new strategies that allows the identification and potentiating of new opportunities in their target market and around their customers and suppliers, which, could threaten and compromise the company stability and prestige and their durability in the same way.
It will be developed a improvement proposal around marketing and logistics areas in order to structure tools that allow the company to define a horizon, understand their strategic position in the current market, their vision and how to achieve the objectives set out in the corporative unit, which represents the highest percentage of revenues for the company.
It is expected that the improvement plans and the established strategies develop value-added services and a positively impact along the supply chain achieving a higher profitability, competitiveness and monitoring of all processes of this business unit.