bachelorThesis
Análisis de estrategias de mercado en la industria de la moda para la perdurabilidad empresarial
Autor
López Castaño, Isabela
Institución
Resumen
This project was made with the idea of making a practical guide for the entrepreneurs in the fashion industry but whose knowledge in business management is inexistent. The idea is to show a basic manual with the good practices when opening a business for guaranteeing its success. For this matter, different documents about the topic and cases of success in the fashion industry were compared and as a result different categories were stated that are supposed to be followed when creating a new enterprise in the industry.