bachelorThesis
Plan de negocios : Bodipure Colombia
Fecha
2017Autor
Valderrama, Jacqueline
De Sutter, Kris
Institución
Resumen
Bodipure Keratin gloves and socks are a product that facilitates the preparation of hands and feet to do the manicure and pedicure without using water. The Bodipure Colombia entrepreneurship project is presented below, whose purpose was to validate the viability of obtaining the exclusive representation of Bodipure for the Colombian market, based on the market potential of the city of Bogotá. The validation allowed to identify the main problems of the users that the products of Bodipure can solve with an important differential regarding the substitute products: Prevention of contagion of fungi and infections by cross contamination and the reduction of the waiting time and time of the service, this added to other considerations presented throughout the document allowed to conclude that the gloves and keratin socks are a product that solves the needs of the users of conventional manicure in an innovative way, reach a market that is highly stimulated by aesthetics, for that reason they have potential to be easily accepted. Added to that, potential competitors have not explored the marketing channel of beauty salons, so it will reach an important market niche that is currently unattended. However, it is a high cost product and as it is unknown to the local market, during the positioning it runs the risk of a low level of sales.