bachelorThesis
Identificación de estrategias para aumentar el reconocimiento y posicionamiento de la empresa El Sarcay
Fecha
2016Autor
Cañón Pardo, Viviana
Moreno Varon, Laura Daniela
Institución
Resumen
The strategies to increase the recognition and positioning of El Sarcay, a company producer and distributor of Pisco Peruano, were established through a SWOT analysis which allowed to visualize in detail the information of the company and the market in which it is located. In this research, it was identified that the company offers to its consumers products of excellent quality that generate a competitive advantage over the other companies.
The company, despite complying with the quality standards established by DO-PISCO, is still not recognized in its industry; due to this reason, we have identified four main strategies which were obtained through the realization of different matrices, and which propose that the company invest in market penetration, digital marketing strategies, participation in different national and international fairs and, finally, implement Market development strategies that allow it to increase its sales and recognition in the industry.