La gestión de relaciones con clientes (CRM): sector de seguridad privada
Quintero Montenegro, John Jairo
This thesis aims to describe the current situation of the private security sector, to implement and adopt CRM strategies. With reliable review and case studies on the topic, which will verify the reality as the application of the model in the private security sector, as proposed by various authors. The results obtained allow thus, the industry and its managers, develop strategies to satisfy their customers and provide better service. In the academic field, this study will serve as theoretical and practical for students and teachers guide so that will consolidate knowledge about the CRM, the relationship marketing and use in the private security sector. According to this model, information about customers is a vital strategic information for organizations that aid decision making, forecasting changes in terms of demand , and to establish control over processes in which the client is involved , so that the adoption and implementation of CRM , help the company, in this case the private security sector , to be attentive to the way it interacts with customers and therefore improve the service , which will impact on the perception have the client organization . Thus , it looks like today CRM strategies define the course of a business , helping attract new customers and in addition to this , likewise helps keep existing customers happy , which affects demand or service requirement , and thus in better profitability for companies. Reasons surveillance sector will benefit through CRM strategies, which take him to provide better services to their customers.