El papel de las herramientas del Marketing Político utilizadas durante la campaña de Gustavo Petro para las elecciones a la presidencia de la República en Colombia en el 2010

Abstract

Through the study of Political Marketing tools used during the campaign of Gustavo Petro for the presidency of the Republic in 2010, seeks to determine the political role of the same. The research makes a methodological contribution through a model to study Political Marketing tools without neglecting the political role which is discussed in the work.