La integración de las tecnologías de la información y la comunicación (TIC) como estrategia para generar competitividad en el sector turismo: una investigación en la región de Tolima (Colombia)

Abstract

The evaluation of the impact of an entrepreneurial intervention project is useful to extract learned lessons and good produced practices. This enriches possible replications of the project, or similar initiatives, in other contexts. The results of a research carried out for the purposes of analyzing the impact caused by a project named Touristic in a central region with a touristic tradition in Colombia: Tolima, are presented in this article. The results reveal that the integration of information and communications (ICT) technologies improved The evaluation of the impact of an entrepreneurial intervention project is useful to extract learned lessons and good produced practices. This enriches possible replications of the project, or similar initiatives, in other contexts. The results of a research carried out for the purposes of analyzing the impact caused by a project named Touristic in a central region with a touristic tradition in Colombia: Tolima, are presented in this article. The results reveal that the integration of information and communications (ICT) technologies improved