bachelorThesis
Diseño de una herramienta para determinar el potencial de internacionalización empresarial
Autor
Rippe Lopez, Lida Biviana
Institución
Resumen
In this Project we design a tool to determine the potential of internationalization
of the company. Identifying the most important areas of an organization and
evaluating them to be able to locate them within a scale. Different theories
appear to develop the tool. The tool is applied to a Colombian SME that
produces car windows. The solution of the tool is to be able to standardize all
the defined areas and to be able to project them like a single system to be able
to advance at the next level of internationalization.
The Colombian companies need to compete in the global market to develop a
practice and knowledge that will give an advantage and position in long term .