Plataforma web: Descubriendo Colombia

Abstract

Discovering Colombia has as his main activity provide a service of consultancy and management of travel for domestic and foreign people in Colombia. The main aim of discovering Colombia is to provide a unique service in which customers can live memorable experiences that allow them to learn about life and routine of a Colombian citizen. For achieve the implementation of this idea was carried out an investigation in which we identify relevant aspects of the traditional tourism that allow the development of a different model or way for travel around Colombia. Additionally, with this project we pretend to formalize employment in Colombia through Colombian families intends to formalize employment in Colombia through the involvement of Colombian families which are relegated to medium works due to lack of education and business training. The market study resulted in the opportunity to serve a unique and different since I leave out the need for both national and international travelers to discover new places and is also evidenced interest of local experiences. Through the analysis of the environment emerged as result the great impact that exert them networks social in the life of the consumers, currently its main source of information derived of these media, thus decided to assign resources to advertising diversified in these networks, implementation of a platform web that is friendly with them users of them different classes and that this is of easy handling in which can find information accurate on them best opportunities of discovering Colombia.