Análisis de la estrategia de campaña del candidato Antanas Mockus (marzo 2010 - junio 2010) a la luz de las herramientas del marketing político moderno de Philippe Maarek.

Abstract

In the following document there is done an analysis of the electoral contest of 2010 in Colombia, doing a major emphasis in the campaign of the candidate Antanas Mockus in the light of the tools of the political modern marketing according to Philippe Maarek.