bachelorThesis
El marketing viral como elemento de la estrategia de comunicación en las campañas electorales, caso de estudio : precandidatura y candidatura de Barack Obama a la Presidencia de los Estados Unidos 2007 2008
Autor
Figueroa Guerra, Diego Fernando
Institución
Resumen
This case of study relates about the viral strategy used by the Barack Obama s campaign in the running for the United States president election in 2008. Here will describe the roll of Viral Marketing as a strategy of communication during the campaign.