The Effect of Language on Brand Evaluation : A comparison of consumers’ brand evaluations of English and Spanish branding in Colombia

masterThesis

Fecha

2018

Registro en:

http://repository.urosario.edu.co/handle/10336/18765

Autor

Seiberle, Nadine Adriana

Institución

Universidad del Rosario (Colombia)

Materias

Cross-cultural Consumer Behavior

Brand Personality

Attitudes towards the Brand

Purchase Intention

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