bachelorThesis
Estudio sistémico del sector de transporte terrestre de carga en Colombia - Caso Servientrega S.A
Autor
Cogollo Rojas, Susana
Hernández Cabezas, Aura Lucia
Institución
Resumen
The organizations that make up the different productive sectors in Colombia contribute, with a greater or a lower impact, to the country s economy and, at the same time, the soundness of the country that is shown to other nations depends on their performance. Organizations like Servientrega, member of the land loading transportation sector, clearly show how to take advantage of the opportunities and how to turn competitive advantages into business objectives in order to fidelizar the brand and to gain market share.
By means of a Strategic Sector Structural Analysis (AESE) and a Prospective Study, it is shown that there are market niches that haven t been explored as well as the most convenient scenario to develop their strategies.