bachelorThesis
Plan de exportación de uchuva a Japón: viabilidad y estrategias aplicables
Fecha
2014Autor
Avella Sarmiento, Ana
Segura Silva, Andrea Carolina
Institución
Resumen
Given the position of our country in the worldwide production of Uchuva, and thanks to the quality that differentiates our products, we have found a new business opportunity that increases the level of exports, allows the expansion of the market and enhance the products recognition, bringing with it profits and gains for the country and its producers. What is sought with this project is to propose a viable and successful plan of exports, evaluating technical and economic factors that enable its development.
However, the Uchuva, in spite of being an important element in agricultural production of our country, it has not been exploited as it should. The international market is rather wide, and, taking into account that the fruit is exotic and striking for its properties, it turns to be appealing for the world, generating an opportunity for market expansion, and thereby increasing the level of exports. This is why it is proposed to provide guidelines for such exports to be viable and, to obtain with them, the best benefits and profits for producers of this fruit.
In addition, we expect to implement strategies that generate successful exports, which allows the agricultural sector to increase its production, equally, to increase the sector's development, generating economic growth and enhancing the employment rate, two factors that provide development, not only for the people involved in the production of this fruit, but to the country in general.
This entire plan is focused on a country with low agricultural production and high levels of imports as Japan, a country with imposing features to implement a plan to export a fresh, exotic fruit, with excellent quality and recognition, such as the Colombian Uchuva.