Alianzas estratégicas: alternativas generadoras de valor
Strategic Alliances: Value-Generating Alternatives;
Alianças estratégicas: alternativas geradoras de valor
Rojas López, Miguel David
Rincón López, Carolina
Mesa León, Santiago
Strategic alliances are formal associations between two or more organizations created for the purpose of forming groups that help to increase and strengthen competitiveness. A strategic alliance, highlighted in Latin America, is Avianca Holdings S.A. This organization was created with a base of multiple airlines among which are Avianca and TACA. These two companies are actually united in a synergistic alliance for the main purpose of increasing their profits and their participation in the market. This study reviews this type of organizational relationship and, in particular, the strategic alliance whose purpose was to create Avianca Holdings S.A.