bachelorThesis
Plan exportador para quesos del Vecchio S.A. en el mercado de Estados Unidos, Ecuador y España
Autor
Hernández Sánchez, Stefanie
Institución
Resumen
Using different methodologies for developing an Export Plan suitable for use by the company Quesos Del Vecchio S.A, I was able to develop a comprehensive analysis that will allow Del Vecchio Cheese Company SA, have some key elements available at the time they wish to adopt your export plan or develop their own.
I begin with an analysis of cheese sector in Colombia, identifying companies that are part of the sector and stand out as having operating revenues above the level of the other companies this through Professor Hugo Rivera AESE. So there are few companies in few places in Colombia that retain these features. Then we go to see the company as a whole, moving from a competitive strategy approach to financial analysis, to all areas of the company as an export, to be an integral activity, involving the entire company and this was fully analyze.
The next step is then to decide which markets to export and the reasons for which priority is given to these destinations over others. For that I analyzed three potential markets and, through the qualification and the level of overcrowding found by AESE identify what best suits the needs and capabilities of the company. Finally, mention key strategies that can be used by the company to achieve the export plan.
Is then expected that this exercise is useful for Del Vecchio Cheese Company SA
Keywords:
Exports, export plan, cheeses, strategy, Ecuador, USA, and Spain.