bachelorThesis
Plan estratégico sobre la comercialización de café Colombiano en la Argentina presentación cubica
Autor
Tovar Córdoba, Mónica
Rodríguez Sanchez, Javier Fernando
Institución
Resumen
Our business plan is to commercialize and import flavored coffee in the form of
cubes.
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The fundamental purpose of this proposal is to enhance and add a greater value to
the products that often accompany a business meeting, a social gathering, or other common
daily activities. Adding traditional flavors to coffee will not only represent exclusivity
within the consumer market, but will also encourage a taste for the traditional and the
regional. This is a practical product that is exclusive, attractive, and healthy.
Plan: Will carefully and precisely define the mission that drives the business, as
well as focus on the market activity of the product.
Identifying Resources: Will include a search for professionals that are highly
skilled in the areas of marketing, business administration, and information technology.
Business Appeal: Commercial: To enter the market with a product that has an
innovative presentation. Production: To fulfill market expectations for quality and service
delivery.
In summary, our product is part of a relatively small business unit. For this reason,
this proposal is flexible and has the capacity anticipate the changes and the opportunities
presented by the market.