The most recent review of the ASHRAE Standard 55 (2010) incorporates the dialectic between static and adaptive approaches to thermal comfort by proposing different recommendations for air-conditioned and naturally ventilated buildings. Particularly in naturally ventilated buildings, this standard aligns with three important topics in research field of thermal comfort during the last decades: (i) air movement enhancement versus draft, (ii) control availability and its impact on occupants’ satisfaction, and (iii) the search for thermal pleasure. This paper presents the rationale behind these three research topics and discusses its positive influence when moving from thermal comfort towards thermal pleasure.