Curso: e-MarketingLithium Social CRM allows businesses to proactively build stronger, deeper customer relationships by integrating social customer conversations into existing CRM business processes and systems. Lithium Social CRM moves well beyond using social media channels to reach individual customers instead, it creates a network of customer advocates that is integrated into core business processes, allowing companies to drive millions of dollars in untapped value through amplified word-of-mouth marketing, improved customer service, and accelerated innovation.