Artículos de revistas
A five-year hedonic price breakdown for desktop personal computer attributes in Brazil
Fecha
2009Registro en:
BAR. Brazilian Administration Review, v.6, n.3, p.173-186, 2009
1807-7692
10.1590/S1807-76922009000300002
Autor
FOUTO, Nuno Manoel Martins Dias
ANGELO, Claudio Felisoni de
LUPPE, Marcos Roberto
Institución
Resumen
The purpose of this article is to identify the attributes that discriminate the prices of personal desktop computers. We employ the hedonic price method in evaluating such characteristics. This approach allows market prices to be expressed as a function, a set of attributes present in the products and services offered. Prices and characteristics of up to 3,779 desktop personal computers offered in the IT pages of one of the main Brazilian newspapers were collected from January 2003 to December 2007. Several specifications for the hedonic (multivariate) linear regression were tested. In this particular study, the main attributes were found to be hard drive capacity, screen technology, main board brand, random memory size, microprocessor brand, video board memory, digital video and compact disk recording devices, screen size and microprocessor speed. These results highlight the novel contribution of this study: the manner and means in which hedonic price indexes may be estimated in Brazil.