Los estereotipos que se reproducen en los mass media al asumirse como únicos y verdaderos, generan sujetos con visiones limitadas de la realidad. La presente investigación, centra su mirada en el análisis de los estereotipos de la mujer en los comerciales de la televisión abierta privada en Colombia (RCN y Caracol), en su franja prime time, durante el tercer trimestre de 2014. Dicha exploración fue trabajada a la luz de autores como Omar Rincón, Jesús Martín Barbero, Barrie McMahon y Robyn Quin, bajo la perspectiva de los estudios culturales.The stereotypes that are produced in the mass media when they are asumed as only and true, they create individuals with a limited vision of the reality. This research centers it´s point of view in the analysis of the women stereotypes in the television commercials presented by the private television channels in Colombia, in their prime time schedules in the third trimester of 2014. This research was worked through authors as Omar Rincón, Jesús Martín Barbero, Barrie McMahon and Robin Quin, under the cultural studies perspective. This point is subscribed in the content analysis, with a semiotic perspective, where it was realize an interpretative task trying to make deductions and logical and understandable reflections according with the documentary source, in this case advertisement messages. Starting with this, the space is open to the observation and reflection of the television agendas since the symbolic systems, to form audiences with a critic sense, giving an answer to the “ONTEL” and “Comisión Nacional de Televisión” [2].