The multiple-case study research in three industrial companies - located in Brazil- about organizational changing, comparing cases of lean production system implementation, revealed a suggested interpretation of the determinants and directions of organizational innovation. The model tries to account for both continuous changes and discontinuities in organizational innovation. Continuous changes are related to secondary innovation, which doesn’t break an organizational paradigm, while discontinuities are associated with a new trajectory, since a primary innovation adopted by the whole organization. Then, the innovative lean process associated with secondary innovation was inadequate to change the organizational trajectory and it explains the cyclical decisions. On the other hand, the lean production system related to primary innovation, assumes the role as a new trajectory, influencing changes in total organization. The greatest difference found in the companies for innovative diffusion process, was the aspect of spread the organizational principles or a simple set of management’s tools.