Choosing ICT Tools: Proposition of a Model to Deliver Value for Clients

dc.creatorGrise, Paulo
dc.creatorZuniga Huertas, Melby Karina
dc.date2014-09-05T22:58:57Z
dc.date2014-09-05T22:58:57Z
dc.date2013
dc.date.accessioned2018-04-19T21:05:34Z
dc.date.available2018-04-19T21:05:34Z
dc.identifierJournal of Technology Management & Innovation 8: 2013, Special Issue ALTEC: Research and Management at Firms, p. 189-200
dc.identifiere0718-2724
dc.identifier1239-2512-1-PB.pdf
dc.identifierhttp://repositorio.uahurtado.cl/handle/11242/2239
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/1371066
dc.descriptionSeveral tools of Information and Communication Technology (ICT) are being used nowadays to support customer relationship processes. Literature review shows that, in the selection and deployment of these tools, internal goals of productivity and efficiency predominate. In just a few situations, the objective is offering higher value to the client. Therefore, the objective of this research was to propose a process of selection and deployment of ICT tools geared towards offering higher value, in the business to business market. Primary data were collected in depth interviews with high-level executives responsible for ICT areas. For the content analysis, the ATLAS-ti software was used, searching for recurrent themes. A value oriented process for choosing and implementing ICT tools was then proposed.
dc.languageeng
dc.publisherUniversidad Alberto Hurtado. Facultad de Economía y Negocios
dc.rightsAttribution 3.0 Unported
dc.rightshttp://creativecommons.org/licenses/by/3.0/
dc.subjectInformation and Communication Technology
dc.subjectOrganizational Market
dc.subjectRelationship
dc.subjectInformation Technology
dc.subjectValue
dc.titleChoosing ICT Tools: Proposition of a Model to Deliver Value for Clients
dc.typeArtículos de revistas


Este ítem pertenece a la siguiente institución