Artículos de revistas
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
Registro en:
Journal of Technology Management & Innovation 6(4): 2011, p. 193-204
e0718-2724
831-1399-1G-PB.pdf
Autor
Crane, Frederick G.
Meyer, Marc H.
Institución
Resumen
Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation